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CAMPAGNA
AMICA
(FRIENDLY COUNTRYSIDE)
Campagna Amica
is a strategy adopted by Coldiretti
at the end of the year 2000, with the goal of establishing new
alliances with the consumers and public opinion, through a pact
stipulated with the citizenry that
underlines the organization’s
commitment.
One
of the most pressing goals of Campagna
Amica is to guarantee that all food products can be traced back
to their origin throughout the production cycle; therefore,
including the operations of processing, transformation, and
packaging, until the moment that a product finally reaches the user.
This is all performed with the objective of regenerating
agriculture, seen as a productive force which respects the
environment and the well-being of citizens.
Campagna Amica is an extensive and articulated
program in which all the initiatives of Coldiretti coincide in order
to promote, protect, and praise the quality of “typical” local
production and the close relationship it has with local history,
culture and traditions.
·
Development of farm tourism
·
System of direct sales from producer to
consumer
·
Setting up of educational farms
·
Nutrition education in schools
·
Demonstrations at trade fairs
·
Open-air markets of local products
These
are all expressions of Campagna
Amica’s strategy, with which Coldiretti intends to interpret
the Agriculture of the Third Millennium, published under the auspices of
the most recent EU provisions, and to highlight the multifunctional
role of the agricultural enterprise, endorsed at a national level
through the law for orientation and modernization of the sector,
issued in 2001.
Campagna Amica Cuneo finds expression through :
Terranostra
(Our Land)- The
association for farm tourism and the environment (Associazione per
l’Agriturismo e l’Ambiente) “Terranostra”,
recognized by the Ministry of the Environment as an environmental
promotion association, supports and publicizes farm tourism
activities and the enhancement of the rural areas.
Fattoria Amica (Friendly Farm)- System of direct sales inaugurated
with the goal of building confidence in farm products and developing
action to support the rural territory and its production through
direct sales of its agricultural products.
Campagna Amica
Education - National project which grew out of the need
to create a direct contact with the consumers, allowing them to
discover a sustainable life-style which includes integration between
urban and rural realities. The intention of the project is to
contribute to the formation of consumers’ tastes, allowing them,
through repeated moments of direct experience, to discover and
understand the agricultural world in all of its different aspects :
quality production, the safeguarding and protection of the land, and
the promotion of its
unique characteristics.
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